Director of Integrated Media

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Director of Integrated Media to join our Marketing team!

JOB SUMMARY

The Director of Integrated Media is responsible for creating Jockey’s media strategy, leading media agencies, and managing the execution of innovative and effective tactics across the full funnel, driving consumer acquisition, brand health, and sales.

This position can be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area), or at our office in Nashville, TN.

ESSENTIAL FUNCTIONS

• Lead the creation and alignment of Jockey’s overall media strategy, in line with Jockey’s brand, consumer acquisition, product, and business unit objectives. This includes responsibility for all media briefs.
• Lead the creation and execution of Jockey’s tactical media plan, including channel-level media strategies, tactics, allocations, and pacing.
• Work closely with Jockey’s data science and insights teams as well as with media agencies to develop comprehensive performance measurement reporting, multitouch attribution (MTA), and media mix modeling (MMM) to enable ongoing optimization of Jockey’s media impact on key strategic and tactical objectives.
• Oversight of all media spend for Jockey, with a focus on NextGen consumer acquisition. Set and gain alignment on annual and by campaign KPIs, objectives, and benchmarks. Manage campaign analysis and deliver data to key stakeholders.

• Drive innovation and experimentation in Jockey media, while testing new channels, platforms, and tactical levers. Ensure a test and learn mentality is applied to media channels and deliver consistent optimization across channels to maximize performance
• Collaborate on and participate in the ongoing go-to-market processes and the development of the annual marketing calendar.
• Identify, analyze, prioritize, develop business case for, and roadmap solutions and platforms that will continue to enable Jockey to improve media impact and efficiency.
• Collaborate closely with the brand and creative teams to optimize alignment of creative to media channels.
• Collaborate closely with social media, partnerships, and PR teams to optimize the synergies between paid media, social media, influencers/partners, and earned media.
• Continue to evaluate performance of all media agencies, while also keeping eyes out for alternative agencies that are doing great work for others.
• Manage a team of matrixed media team members that also integrate into the business units.

MINIMUM QUALIFICATIONS

• 10+ years of experience in integrated media, marketing, or another relevant field.
• Bachelor’s degree with areas of focus including business, marketing, finance, or communications.
• Proven success in leading the creation and execution of impactful media campaigns, collaborating with brand and business stakeholders, and executing with agencies.
• Proven success in using data insights and analytics to inform audiences, markets, and targeting to optimize campaign performance and drive acquisition
• A deep level of understanding of online and offline media planning to define and rationalize the best channel mix to maximize the reach and impact against our different audiences.
• Familiarity with both multi-touch attribution and media mix modeling, with at least a deep conceptual level understanding.
• Thorough understanding of ad attribution, measurement, and tracking.
• Proven ability collaborating with and influencing cross functional teams.
• Strong leadership presence and communication skills; ability to translate vision into action.
• Strategic thinker, self-starter, and fast learner with ability to work in a fast-paced environment while prioritizing multiple projects and meeting time-sensitive goals and deliverables.
• Success in project management, organization, and budgeting skills with a high level of attention to detail. Experience developing and managing multi-million dollar paid media budgets.
• Agency media experience a plus.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!