Creative Marketing Manager

Snap-on Incorporated | Kenosha, WI

Posted Date 1/10/2023

This position is onsite at the Corporate Headquarters located in Kenosha, WI.

Who We Are:

As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years!   People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value.  We work hard together. We grow together. We are one Snap-on team.

Working With Snap-on has Benefits!!


Company-paid benefits include:

  • Paid time off, vacation and paid holidays
  • Market competitive compensation 
  • Retirement programs including 401(k) Plan with matching employer contributions
  • Employee Stock Purchase Plan – annual optional enrollment period
  • Basic dental, Basic life, Basic accidental death, and dismemberment coverage
  • Short term and long-term disability, Employee Assistance Program
  • Business travel accident insurance
  • Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
  • Bonus, incentives depending on position and level
  • Base pay progression through lateral & promotional development on both managerial and technical career paths
  • Tuition Assistance Plan


Position Summary: 

Responsible for strategic optimization of Snap-on Tools customer-facing marketing support programs, including point-of-sale. Delivering a variety of marketing approaches, maximizing investments, and ensuring Snap-on franchisees have the support required to be the highlight of their customers’ week, every week.

Key Tasks:

  • Lead concept development, core messaging and copy writing for marketing communications materials across print and electronic communication vehicles.
    • Specialty Flyers and Strategy
    • Special Sales Programs
    • Partners in Profitability
    • Tool Storage Accessory Program
    • Seasonal Promotions or Similar
    • Specialty Vehicle Creative Support
    • Monthly Sales Presentations for $2 Million + Programs
  • Development of Emerging Marketing Capabilities & Technologies - Print on Demand and Franchisee Customization of Merchandise Kits
  • Manage the collaboration and coordination of the monthly merchandise kit program with internal stakeholders, as well as outside agencies and suppliers. Assure accuracy and adhere to timelines.
  • Responsible for creating and managing cost­ effective project plans, estimating budgets and resources, and managing the production process.
  • Evaluate performance of marketing and promotional campaigns and analyze campaigns to recommend improvements. Continuously looks for ways to improve processes to eliminate waste and cost.


  • BA in Marketing, Bus Administration Graphic Design, journalism, or communications.
  • 10 years of Marketing, sales, or equivalent experience. Knowledge of project management, product planning, promotions, marketing, social media, print production, distribution, and sales.
  • Organizational abilities for administration, tracking and scheduling of projects & programs.
  • Interpersonal skills to work with various levels of management internal and external (national sales mgr, regional managers, regional sales developers, business managers; customer care; product directors and managers, etc.)
  • Ability to take product ideas from concept to sales execution stage, while meeting financial and operational goals.
  • Ability to manage multiple projects simultaneously.
  • Possess excellent communications skills
  • Microsoft Word, Excel, PowerPoint, and Access. Adobe Creative Suite a plus.

Snap-on is rooted in the dignity of work. From our founding 100 years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, the makers and the fixers, who perform day in and day out to move the world forward.

Snap-on continually strives to be an employer of choice and offers a Great Place to Work.

Snap-on is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices and laws. Snap-on strictly prohibits, and does not tolerate, discrimination against applicants, associates or any other covered persons for any reason including race, ethnicity, religion, color, national origin, sex, age, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law.


Advanced Manufacturing

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