Social Media Analyst

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Social Media Analyst to join our Marketing team!

JOB SUMMARY

The Social Media Analyst will play a pivotal role in driving Jockey’s social marketing strategies by analyzing paid and organic performance metrics to optimize content, enhance social commerce initiatives, and leverage social listening insights. This role will track trends, interpret data, and provide actionable recommendations to inform and improve Jockey’s social media presence, audience engagement, and overall business outcomes.

This position can be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area), or at our office in Nashville, TN.

ESSENTIAL FUNCTIONS

• Data Analysis & Reporting:
  • Track, analyze, and report on key performance metrics across all social media platforms, including paid and organic efforts, to optimize campaigns and drive measurable business results.
  • Develop and present comprehensive performance reports with clear insights and recommendations to internal stakeholders.
• Social Commerce & ROI Optimization:
  • Identify and analyze social commerce opportunities, including shoppable posts, live-stream shopping, and platform-specific commerce tools, to maximize revenue and customer engagement.
  • Collaborate with marketing and e-commerce teams to ensure seamless integration of social commerce strategies across platforms.
• Social Listening & Market Research:
  • Monitor social media conversations, sentiment, and trends using social listening tools to uncover actionable insights.
  • Conduct market research and competitive analysis to identify opportunities, potential threats, and industry benchmarks to inform strategy.
• Content Strategy & Campaign Support:
  • Provide recommendations for content creation that align with brand goals, leverages trending topics, and drives engagement.
  • Support campaign planning and execution, incorporating insights from data analysis and social listening.
• Performance Optimization:
  • Identify trends, opportunities, and areas for improvement in content performance and audience engagement.
  • Use data-driven insights to inform boosting strategies, audience targeting, and campaign timing.
• Collaboration & Strategy Development:
  • Collaborate with social, brand, and creative teams to align on overall social media strategies and contribute to integrated campaigns.
  • Stay current with industry trends and platform updates, ensuring Jockey remains at the forefront of social media innovation.

MINIMUM QUALIFICATIONS

• 3-5 years of experience in digital and social media marketing.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Proficiency in digital marketing tools and software (including Google Analytics, Hootsuite, Tableau).
• Excellent understanding of SEO and SEM principles.
• Strong written, verbal and organizational skills.
• Creative thinking and problem-solving abilities.
• Passion for digital marketing and social media trends.
• Ability to work independently and as part of a team in a fast-paced, deadline-driving environment while maintaining a high level of attention to detail.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!